I'm Remon Verburg. I founded Social Counters to help local businesses get more reviews and followers without the awkward asking. Here I write about what actually works.
A laundromat owner in Houston told me something that stuck with me. She said the biggest change in her business over the past three years wasn’t the new high-efficiency machines. Wasn’t switching to cashless payments. It was what she put on the wall above the folding tables. A screen showing her Google reviews. Live. Rotating….
A furniture store in Utrecht spent €8,000 on a beautiful 65-inch display near their entrance. For two years, it cycled through product photos. Customers walked past without looking up. The owner told me he considered it a failed investment. Then he changed what was on the screen. Instead of product photos, he showed the store’s…
A boutique owner in Amsterdam told me she gained more followers from one fitting room mirror than from six months of product photography. The mirror had good lighting, a small sign asking customers to tag the store, and a QR code. That was it. She was posting the same flat lays as everyone else. Clothes…
A client leaves youHow to Get More Google Reviews for Your Hair Salon A client leaves your salon looking incredible. Glowing. Can’t stop touching their hair. Tells you they love it. And then… nothing. No review. They just disappear. Meanwhile, that salon across town with 400 reviews and a 4.9 rating keeps showing up first…
A thousand followers sounds pathetic compared to influencers with millions. But for a local business? That first thousand changes everything. Below a thousand, your profile looks like you opened last week. Maybe you did, maybe you didn’t. Doesn’t matter. People scroll through, see 247 followers, and wonder if you’re still in business. Above a thousand,…
Italian restaurants have something most places don’t. A built-in emotional connection. Nobody has neutral feelings about Italian food. It’s Sunday dinners at grandma’s house. First dates over shared pasta. Vacation memories from that trattoria in Rome where you ate too much and regretted nothing. When someone has a great meal at your place, they’re not…
You have an unfair advantage and you’re probably not using it. Every customer who walks into your pet store brings a conversation starter with them. Four legs. Maybe feathers. Sometimes scales. Occasionally something in a tiny carrier making weird noises. People love talking about their pets. Like, obsessively. Show the slightest interest and they’ll tell…
Running a local business means wearing twelve hats at once. Marketing usually gets squeezed between actually serving customers and dealing with suppliers and fixing that thing that broke yesterday. So when you do have time for social media, you need tools that work without complicated setups or monthly fees eating into margins. Good news: some…
Jewelry was made for TikTok. Literally made for it. Think about what performs well on that app. Sparkle. Close-ups. Satisfying visuals. Transformation moments. Tiny beautiful things catching light. You’re selling tiny beautiful things that catch light. This should be easy. But most small jewelry stores aren’t on TikTok. Or they posted three times in 2023…
IIn 1984, a psychologist named Robert Cialdini wrote a book called Influence. You’ve probably heard of it, or at least heard people reference it. It became one of those books that marketing people won’t shut up about. But there’s a reason it stuck around. Cialdini identified something that feels obvious once you see it: people…
